Identifying the National Geographic brand was not necessarily a challenge as their brand is quite strong and easily identifiable; the colors are white, grey and yellow, the type face is Stone Sans, and the Logo is simply a rectangle with a yellow border.
I took a few snapshots of the National Geographic website to further identify it's brand elements. There is an established theme of white silhouettes against a dark background. The background is black, and on that platform we can see white, yellow or grey letter forms and symbols.
Past Idents:
In order to create a new and refreshing logo Ident for the National Geographic channel, I began to dig up some old television logos.
These logos are television oriented. The goal for my Ident is to create an animated logo that reflects our digital age. This means highlighting content accessibility through different devices such as television, computers, phones and pads.
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