At the turn of the 19th to the 20th century, a multitude of creatives from around the world were already experimenting with the earliest forms of animation. In 1895, Alfred Clarke accidentally discovered stop-motion with the subtle idea of stopping the camera, changing something on the set and turning the camera back on. In 1888, Charles-Emile Reynaud created the fist projection animation. One of the most ground-breaking animations, however, was this discovery of stop-mostion by a British film maker.
A Cameraman from St. Albans by the name of Arthur Melbourne Cooper created a very important advertisement in the year 1899. Melbourne Cooper directed an animated ad for Bryant and May matchsticks asking viewers to donate towards a fundraiser with the purposes of sending free boxes of matches to troops. With the use of thin wires and camera equipment, Melbourne Cooper brought life to inanimate objects, stunning the population. Following Matches - An Appeal, Melbourne Cooper produced several creative films such as `The Enchanted Toymaker’ (1904) and 'Dreams of Toyland' (1908).
Sources: http://ukanimation.blogspot.co.uk/2012/12/the-matches-appeal-dispute.html
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