I began the project by identifying the Hallmark brand. On the left are all the words I found to have a strong association to Hallmark, in particular the Hallmark channel. On the right, I began some rough story ideas.
Because Hallmark represents sentimentality, family, romance and connection I decided to take a romantic route. I thought of two characters: a bee and a flower that fall in love and share a bashful kiss. The main reason I chose a flower and bee is because it seems to be a recurring theme on the Hallmark channel.
My designs for the flower began quite simply. However, the more I iterated the aesthetic the more the flower came to subtly resemble a woman. The bee is quite small in comparison to the flower, so he is ultimately a little more simple. The final chosen designs are shown below in rough sketches:
After the two share a kiss, the camera will pan out to reveal the Hallmark logo with flowers growing on the letters and bees flying around it.
This is a very rough storyboard for the Ident. The interaction between the bee and the flower will take approximately seven to eight seconds long while the panning out will take two seconds. The heroin flower will be perched on the right side of the letter ‘H’ of Hallmark.
No comments:
Post a Comment